{
  "cases": [
    {
      "feedback_run_id": "FR-014-01",
      "content_variant_id": "hero-v2",
      "hypothesis_ref": "HYP-QUAL-01",
      "metric_id": "qualified_completion_rate",
      "metric_definition": "completed qualified lead / eligible landing sessions",
      "event_name": "generate_lead",
      "event_params": {
        "lead_quality": "qualified"
      },
      "instrumentation_version": "web-v12",
      "collection_state": "VALID",
      "observation_window": "2026-09-01/2026-09-14",
      "segment": "organic-new",
      "baseline_ref": "BL-014-A",
      "observed_value": 0.184,
      "uncertainty_note": "same campaign policy and acquisition mix",
      "decision_rule": "promote if >=5% relative lift and all evidence gates valid",
      "decision_state": "LOOP_ACTIONABLE",
      "next_action": "KEEP_TESTING",
      "owner": "growth-editor",
      "evidence_ref": "EV-014-01",
      "duplicate_collection": false,
      "metric_semantics_current": true,
      "window_comparable": true,
      "segment_comparable": true,
      "baseline_valid": true,
      "metric_hierarchy_conflict": false,
      "id": "baseline_actionable"
    },
    {
      "feedback_run_id": "FR-014-02",
      "content_variant_id": "landing-v3",
      "hypothesis_ref": "HYP-QUAL-01",
      "metric_id": "page_views",
      "metric_definition": "GA4 page_view events",
      "event_name": "page_view",
      "event_params": {
        "mode": "manual_plus_auto"
      },
      "instrumentation_version": "web-v13",
      "collection_state": "VALID",
      "observation_window": "2026-09-01/2026-09-14",
      "segment": "organic-new",
      "baseline_ref": "BL-014-A",
      "observed_value": 24830,
      "uncertainty_note": "same campaign policy and acquisition mix",
      "decision_rule": "promote if >=5% relative lift and all evidence gates valid",
      "decision_state": "BLOCKED_DUPLICATE_COLLECTION",
      "next_action": "REMEASURE",
      "owner": "growth-editor",
      "evidence_ref": "EV-014-02",
      "duplicate_collection": true,
      "metric_semantics_current": true,
      "window_comparable": true,
      "segment_comparable": true,
      "baseline_valid": true,
      "metric_hierarchy_conflict": false,
      "id": "double_pageview"
    },
    {
      "feedback_run_id": "FR-014-03",
      "content_variant_id": "hero-v2",
      "hypothesis_ref": "HYP-QUAL-01",
      "metric_id": "qualified_completion_rate",
      "metric_definition": "completed qualified lead / eligible landing sessions",
      "event_name": "generate_lead",
      "event_params": {
        "lead_quality": "qualified"
      },
      "instrumentation_version": "web-v12",
      "collection_state": "SUSPECT",
      "observation_window": "2026-09-01/2026-09-14",
      "segment": "organic-new",
      "baseline_ref": "BL-014-A",
      "observed_value": 0.201,
      "uncertainty_note": "same campaign policy and acquisition mix",
      "decision_rule": "promote if >=5% relative lift and all evidence gates valid",
      "decision_state": "REMEASURE_COLLECTION_SUSPECT",
      "next_action": "REMEASURE",
      "owner": "growth-editor",
      "evidence_ref": "EV-014-03",
      "duplicate_collection": false,
      "metric_semantics_current": true,
      "window_comparable": true,
      "segment_comparable": true,
      "baseline_valid": true,
      "metric_hierarchy_conflict": false,
      "id": "suspect_collection"
    },
    {
      "feedback_run_id": "FR-014-04",
      "content_variant_id": "video-v4",
      "hypothesis_ref": "HYP-QUAL-01",
      "metric_id": "youtube_public_views",
      "metric_definition": "public views per current YouTube definition",
      "event_name": "generate_lead",
      "event_params": {
        "lead_quality": "qualified"
      },
      "instrumentation_version": "yt-sem-unversioned",
      "collection_state": "VALID",
      "observation_window": "2026-09-01/2026-09-14",
      "segment": "organic-new",
      "baseline_ref": "BL-014-C",
      "observed_value": 41000,
      "uncertainty_note": "same campaign policy and acquisition mix",
      "decision_rule": "promote if >=5% relative lift and all evidence gates valid",
      "decision_state": "STALE_METRIC_SEMANTICS",
      "next_action": "REBASELINE",
      "owner": "growth-editor",
      "evidence_ref": "EV-014-04",
      "duplicate_collection": false,
      "metric_semantics_current": false,
      "window_comparable": true,
      "segment_comparable": true,
      "baseline_valid": true,
      "metric_hierarchy_conflict": false,
      "id": "metric_semantics_changed"
    },
    {
      "feedback_run_id": "FR-014-05",
      "content_variant_id": "hero-v2",
      "hypothesis_ref": "HYP-QUAL-01",
      "metric_id": "qualified_completion_rate",
      "metric_definition": "completed qualified lead / eligible landing sessions",
      "event_name": "generate_lead",
      "event_params": {
        "lead_quality": "qualified"
      },
      "instrumentation_version": "web-v12",
      "collection_state": "VALID",
      "observation_window": "promo-week-vs-nonpromo",
      "segment": "all-traffic",
      "baseline_ref": "BL-014-A",
      "observed_value": 0.207,
      "uncertainty_note": "same campaign policy and acquisition mix",
      "decision_rule": "promote if >=5% relative lift and all evidence gates valid",
      "decision_state": "DISPUTED_WINDOW",
      "next_action": "MATCH_WINDOW",
      "owner": "growth-editor",
      "evidence_ref": "EV-014-05",
      "duplicate_collection": false,
      "metric_semantics_current": true,
      "window_comparable": false,
      "segment_comparable": true,
      "baseline_valid": true,
      "metric_hierarchy_conflict": false,
      "id": "incomparable_window"
    },
    {
      "feedback_run_id": "FR-014-06",
      "content_variant_id": "hero-v2",
      "hypothesis_ref": "HYP-QUAL-01",
      "metric_id": "qualified_completion_rate",
      "metric_definition": "completed qualified lead / eligible landing sessions",
      "event_name": "generate_lead",
      "event_params": {
        "lead_quality": "qualified"
      },
      "instrumentation_version": "web-v12",
      "collection_state": "VALID",
      "observation_window": "2026-09-01/2026-09-14",
      "segment": "organic-new",
      "baseline_ref": "MOVING-AVG-UNCONTROLLED",
      "observed_value": 0.211,
      "uncertainty_note": "same campaign policy and acquisition mix",
      "decision_rule": "promote if >=5% relative lift and all evidence gates valid",
      "decision_state": "BLOCKED_BASELINE",
      "next_action": "REBUILD_BASELINE",
      "owner": "growth-editor",
      "evidence_ref": "EV-014-06",
      "duplicate_collection": false,
      "metric_semantics_current": true,
      "window_comparable": true,
      "segment_comparable": true,
      "baseline_valid": false,
      "metric_hierarchy_conflict": false,
      "id": "invalid_baseline"
    },
    {
      "feedback_run_id": "FR-014-07",
      "content_variant_id": "hero-v2",
      "hypothesis_ref": "HYP-QUAL-01",
      "metric_id": "qualified_completion_rate",
      "metric_definition": "completed qualified lead / eligible landing sessions",
      "event_name": "generate_lead",
      "event_params": {
        "lead_quality": "qualified"
      },
      "instrumentation_version": "",
      "collection_state": "VALID",
      "observation_window": "2026-09-01/2026-09-14",
      "segment": "organic-new",
      "baseline_ref": "BL-014-A",
      "observed_value": 0.184,
      "uncertainty_note": "same campaign policy and acquisition mix",
      "decision_rule": "promote if >=5% relative lift and all evidence gates valid",
      "decision_state": "HOLD_MISSING_EVIDENCE",
      "next_action": "RECOVER_INSTRUMENTATION_VERSION",
      "owner": "growth-editor",
      "evidence_ref": "EV-014-07",
      "duplicate_collection": false,
      "metric_semantics_current": true,
      "window_comparable": true,
      "segment_comparable": true,
      "baseline_valid": true,
      "metric_hierarchy_conflict": false,
      "id": "missing_decisive_evidence"
    },
    {
      "feedback_run_id": "FR-014-08",
      "content_variant_id": "offer-v5",
      "hypothesis_ref": "HYP-REACH-02",
      "metric_id": "views_and_qualified_completion",
      "metric_definition": "public exposure plus qualified lead completion",
      "event_name": "view+generate_lead",
      "event_params": {
        "hierarchy": [
          "qualified_completion",
          "views"
        ]
      },
      "instrumentation_version": "web-v12",
      "collection_state": "VALID",
      "observation_window": "2026-09-01/2026-09-14",
      "segment": "paid-search",
      "baseline_ref": "BL-014-E",
      "observed_value": {
        "views_delta": 0.4,
        "qualified_completion_delta": -0.12
      },
      "uncertainty_note": "same paid-search targeting; downstream metric conflicts with exposure",
      "decision_rule": "qualified completion dominates broad exposure for promotion",
      "decision_state": "REVISE_OR_SEGMENT",
      "next_action": "SEGMENT_OR_REVISE",
      "owner": "growth-editor",
      "evidence_ref": "EV-014-08",
      "duplicate_collection": false,
      "metric_semantics_current": true,
      "window_comparable": true,
      "segment_comparable": true,
      "baseline_valid": true,
      "metric_hierarchy_conflict": true,
      "id": "transfer_views_up_leads_down"
    }
  ]
}