{
  "lesson_id": "COM-005",
  "cases": [
    {
      "id": "baseline_pursue",
      "research_run_id": "NI-RUN-1",
      "niche_hypothesis": "B2B invoice reconciliation automation",
      "audience_segment": "finance operations",
      "problem_statement": "manual reconciliation overhead",
      "query_observation": [
        "invoice reconciliation automation",
        "vendor statement matching software"
      ],
      "query_cluster": "reconciliation-automation",
      "intent_hypothesis": "commercial-investigation",
      "branded_state": "MOSTLY_NON_BRANDED",
      "page_observation": "/solutions/reconciliation",
      "clicks": 275,
      "impressions": 6770,
      "ctr": 0.0406,
      "position_context": "avg topmost 8.3; advisory",
      "date_range": "2026-06-01..2026-08-29",
      "filters": {
        "country": "DE",
        "device": "ALL"
      },
      "comparison_filters": {
        "country": "DE",
        "device": "ALL"
      },
      "comparison_requested": true,
      "data_source": "GSC_PERFORMANCE",
      "data_limitations": [
        "ANONYMIZED_QUERIES",
        "ROW_TRUNCATION"
      ],
      "commercial_fit_signal": "ALIGNED",
      "evidence_ref": [
        "EV-Q-1",
        "EV-P-1",
        "EV-BIZ-1"
      ],
      "intent_support": {
        "query": true,
        "page": true,
        "business": true
      },
      "treat_branded_as_new_market": false,
      "infer_intent_from_query_only": false,
      "high_intent_page_in_offer": true,
      "transfer_mode": false,
      "impressions_delta_pct": 0.18,
      "clicks_delta_pct": 0.14,
      "branded_share_previous": 0.18,
      "branded_share_current": 0.2
    },
    {
      "id": "limitations_removed",
      "research_run_id": "NI-RUN-1",
      "niche_hypothesis": "B2B invoice reconciliation automation",
      "audience_segment": "finance operations",
      "problem_statement": "manual reconciliation overhead",
      "query_observation": [
        "invoice reconciliation automation",
        "vendor statement matching software"
      ],
      "query_cluster": "reconciliation-automation",
      "intent_hypothesis": "commercial-investigation",
      "branded_state": "MOSTLY_NON_BRANDED",
      "page_observation": "/solutions/reconciliation",
      "clicks": 275,
      "impressions": 6770,
      "ctr": 0.0406,
      "position_context": "avg topmost 8.3; advisory",
      "date_range": "2026-06-01..2026-08-29",
      "filters": {
        "country": "DE",
        "device": "ALL"
      },
      "comparison_filters": {
        "country": "DE",
        "device": "ALL"
      },
      "comparison_requested": true,
      "data_source": "GSC_PERFORMANCE",
      "data_limitations": [],
      "commercial_fit_signal": "ALIGNED",
      "evidence_ref": [
        "EV-Q-1",
        "EV-P-1",
        "EV-BIZ-1"
      ],
      "intent_support": {
        "query": true,
        "page": true,
        "business": true
      },
      "treat_branded_as_new_market": false,
      "infer_intent_from_query_only": false,
      "high_intent_page_in_offer": true,
      "transfer_mode": false,
      "impressions_delta_pct": 0.18,
      "clicks_delta_pct": 0.14,
      "branded_share_previous": 0.18,
      "branded_share_current": 0.2
    },
    {
      "id": "branded_overclaim",
      "research_run_id": "NI-RUN-1",
      "niche_hypothesis": "B2B invoice reconciliation automation",
      "audience_segment": "finance operations",
      "problem_statement": "manual reconciliation overhead",
      "query_observation": [
        "invoice reconciliation automation",
        "vendor statement matching software"
      ],
      "query_cluster": "reconciliation-automation",
      "intent_hypothesis": "commercial-investigation",
      "branded_state": "MOSTLY_BRANDED",
      "page_observation": "/solutions/reconciliation",
      "clicks": 275,
      "impressions": 6770,
      "ctr": 0.0406,
      "position_context": "avg topmost 8.3; advisory",
      "date_range": "2026-06-01..2026-08-29",
      "filters": {
        "country": "DE",
        "device": "ALL"
      },
      "comparison_filters": {
        "country": "DE",
        "device": "ALL"
      },
      "comparison_requested": true,
      "data_source": "GSC_PERFORMANCE",
      "data_limitations": [
        "ANONYMIZED_QUERIES",
        "ROW_TRUNCATION"
      ],
      "commercial_fit_signal": "ALIGNED",
      "evidence_ref": [
        "EV-Q-1",
        "EV-P-1",
        "EV-BIZ-1"
      ],
      "intent_support": {
        "query": true,
        "page": true,
        "business": true
      },
      "treat_branded_as_new_market": true,
      "infer_intent_from_query_only": false,
      "high_intent_page_in_offer": true,
      "transfer_mode": false,
      "impressions_delta_pct": 0.18,
      "clicks_delta_pct": 0.14,
      "branded_share_previous": 0.18,
      "branded_share_current": 0.72
    },
    {
      "id": "intent_from_query_only",
      "research_run_id": "NI-RUN-1",
      "niche_hypothesis": "B2B invoice reconciliation automation",
      "audience_segment": "finance operations",
      "problem_statement": "manual reconciliation overhead",
      "query_observation": [
        "invoice reconciliation automation",
        "vendor statement matching software"
      ],
      "query_cluster": "reconciliation-automation",
      "intent_hypothesis": "commercial-investigation",
      "branded_state": "MOSTLY_NON_BRANDED",
      "page_observation": "/solutions/reconciliation",
      "clicks": 275,
      "impressions": 6770,
      "ctr": 0.0406,
      "position_context": "avg topmost 8.3; advisory",
      "date_range": "2026-06-01..2026-08-29",
      "filters": {
        "country": "DE",
        "device": "ALL"
      },
      "comparison_filters": {
        "country": "DE",
        "device": "ALL"
      },
      "comparison_requested": true,
      "data_source": "GSC_PERFORMANCE",
      "data_limitations": [
        "ANONYMIZED_QUERIES",
        "ROW_TRUNCATION"
      ],
      "commercial_fit_signal": "UNKNOWN",
      "evidence_ref": [
        "EV-Q-1",
        "EV-P-1",
        "EV-BIZ-1"
      ],
      "intent_support": {
        "query": true,
        "page": false,
        "business": false
      },
      "treat_branded_as_new_market": false,
      "infer_intent_from_query_only": true,
      "high_intent_page_in_offer": true,
      "transfer_mode": false,
      "impressions_delta_pct": 0.18,
      "clicks_delta_pct": 0.14,
      "branded_share_previous": 0.18,
      "branded_share_current": 0.2
    },
    {
      "id": "filter_mismatch",
      "research_run_id": "NI-RUN-1",
      "niche_hypothesis": "B2B invoice reconciliation automation",
      "audience_segment": "finance operations",
      "problem_statement": "manual reconciliation overhead",
      "query_observation": [
        "invoice reconciliation automation",
        "vendor statement matching software"
      ],
      "query_cluster": "reconciliation-automation",
      "intent_hypothesis": "commercial-investigation",
      "branded_state": "MOSTLY_NON_BRANDED",
      "page_observation": "/solutions/reconciliation",
      "clicks": 275,
      "impressions": 6770,
      "ctr": 0.0406,
      "position_context": "avg topmost 8.3; advisory",
      "date_range": "2026-06-01..2026-08-29",
      "filters": {
        "country": "DE",
        "device": "ALL"
      },
      "comparison_filters": {
        "country": "US",
        "device": "DESKTOP"
      },
      "comparison_requested": true,
      "data_source": "GSC_PERFORMANCE",
      "data_limitations": [
        "ANONYMIZED_QUERIES",
        "ROW_TRUNCATION"
      ],
      "commercial_fit_signal": "ALIGNED",
      "evidence_ref": [
        "EV-Q-1",
        "EV-P-1",
        "EV-BIZ-1"
      ],
      "intent_support": {
        "query": true,
        "page": true,
        "business": true
      },
      "treat_branded_as_new_market": false,
      "infer_intent_from_query_only": false,
      "high_intent_page_in_offer": true,
      "transfer_mode": false,
      "impressions_delta_pct": 0.18,
      "clicks_delta_pct": 0.14,
      "branded_share_previous": 0.18,
      "branded_share_current": 0.2
    },
    {
      "id": "missing_provenance",
      "research_run_id": "NI-RUN-1",
      "niche_hypothesis": "B2B invoice reconciliation automation",
      "audience_segment": "finance operations",
      "problem_statement": "manual reconciliation overhead",
      "query_observation": [
        "invoice reconciliation automation",
        "vendor statement matching software"
      ],
      "query_cluster": "reconciliation-automation",
      "intent_hypothesis": "commercial-investigation",
      "branded_state": "MOSTLY_NON_BRANDED",
      "page_observation": "/solutions/reconciliation",
      "clicks": 275,
      "impressions": 6770,
      "ctr": 0.0406,
      "position_context": "avg topmost 8.3; advisory",
      "date_range": "2026-06-01..2026-08-29",
      "filters": {
        "country": "DE",
        "device": "ALL"
      },
      "comparison_filters": {
        "country": "DE",
        "device": "ALL"
      },
      "comparison_requested": true,
      "data_source": "",
      "data_limitations": [
        "ANONYMIZED_QUERIES",
        "ROW_TRUNCATION"
      ],
      "commercial_fit_signal": "ALIGNED",
      "evidence_ref": [],
      "intent_support": {
        "query": true,
        "page": true,
        "business": true
      },
      "treat_branded_as_new_market": false,
      "infer_intent_from_query_only": false,
      "high_intent_page_in_offer": true,
      "transfer_mode": false,
      "impressions_delta_pct": 0.18,
      "clicks_delta_pct": 0.14,
      "branded_share_previous": 0.18,
      "branded_share_current": 0.2
    },
    {
      "id": "page_offer_mismatch",
      "research_run_id": "NI-RUN-1",
      "niche_hypothesis": "B2B invoice reconciliation automation",
      "audience_segment": "finance operations",
      "problem_statement": "manual reconciliation overhead",
      "query_observation": [
        "invoice reconciliation automation",
        "vendor statement matching software"
      ],
      "query_cluster": "reconciliation-automation",
      "intent_hypothesis": "commercial-investigation",
      "branded_state": "MOSTLY_NON_BRANDED",
      "page_observation": "/learn/reconciliation-basics",
      "clicks": 275,
      "impressions": 6770,
      "ctr": 0.0406,
      "position_context": "avg topmost 8.3; advisory",
      "date_range": "2026-06-01..2026-08-29",
      "filters": {
        "country": "DE",
        "device": "ALL"
      },
      "comparison_filters": {
        "country": "DE",
        "device": "ALL"
      },
      "comparison_requested": true,
      "data_source": "GSC_PERFORMANCE",
      "data_limitations": [
        "ANONYMIZED_QUERIES",
        "ROW_TRUNCATION"
      ],
      "commercial_fit_signal": "MISALIGNED",
      "evidence_ref": [
        "EV-Q-1",
        "EV-P-1",
        "EV-BIZ-1"
      ],
      "intent_support": {
        "query": true,
        "page": true,
        "business": true
      },
      "treat_branded_as_new_market": false,
      "infer_intent_from_query_only": false,
      "high_intent_page_in_offer": false,
      "transfer_mode": false,
      "impressions_delta_pct": 0.18,
      "clicks_delta_pct": 0.14,
      "branded_share_previous": 0.18,
      "branded_share_current": 0.2
    },
    {
      "id": "transfer_rising_impressions_flat_clicks_brand_growth",
      "research_run_id": "NI-RUN-1",
      "niche_hypothesis": "B2B invoice reconciliation automation",
      "audience_segment": "finance operations",
      "problem_statement": "manual reconciliation overhead",
      "query_observation": [
        "invoice reconciliation automation",
        "vendor statement matching software"
      ],
      "query_cluster": "reconciliation-automation",
      "intent_hypothesis": "commercial-investigation",
      "branded_state": "MOSTLY_NON_BRANDED",
      "page_observation": "/solutions/reconciliation",
      "clicks": 275,
      "impressions": 6770,
      "ctr": 0.0406,
      "position_context": "avg topmost 8.3; advisory",
      "date_range": "2026-06-01..2026-08-29",
      "filters": {
        "country": "DE",
        "device": "ALL"
      },
      "comparison_filters": {
        "country": "DE",
        "device": "ALL"
      },
      "comparison_requested": true,
      "data_source": "GSC_PERFORMANCE",
      "data_limitations": [
        "ANONYMIZED_QUERIES",
        "ROW_TRUNCATION"
      ],
      "commercial_fit_signal": "UNCERTAIN",
      "evidence_ref": [
        "EV-Q-1",
        "EV-P-1",
        "EV-BIZ-1"
      ],
      "intent_support": {
        "query": true,
        "page": true,
        "business": true
      },
      "treat_branded_as_new_market": false,
      "infer_intent_from_query_only": false,
      "high_intent_page_in_offer": false,
      "transfer_mode": true,
      "impressions_delta_pct": 0.36,
      "clicks_delta_pct": 0.01,
      "branded_share_previous": 0.19,
      "branded_share_current": 0.61
    }
  ]
}